WebNov 26, 2024 · Understanding the sports community: core fan groups . From its research into sports fans, Instagram has identified three core types of fans with different motivations and habits when it comes to viewing – and talking about – sport. Matchday Maniacs are devoted, highly engaged fans who organise their social schedules around sporting events ... WebNov 16, 2024 · Collaborations are critical in sports marketing on Instagram. Conclusion. At its core, sports marketing is all about entertainment. People watch sports and support teams to switch off from the grind of the workweek and connect with like-minded fans. Social platforms like Instagram enable you to extend that feeling beyond game day.
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