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Assortment Strategies - Overview, Components, Types
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Product Line Pricing Examples, Definitions, and Strategies
WebDepending on how many products you’re hawking, you might have more than one product line within your company. The sum of all your product lines is known as your product mix. Product mix is comprised of: Width (number of product lines you sell) Length (total number of products) Depth (measure of variations among all products) WebNov 10, 2024 · Product depth looks at how sophisticated your customers are at using all parts of your product. Are they using it to its fullest potential or are they using a limited portion of the overall application? Ideally, you want balanced product usage, which signals that customers are leveraging the product’s value to the fullest. WebMar 23, 2024 · Maintaining high product width and depth diversifies a firm’s product risk and reduces dependence on one product or product line. With that being said, unnecessary or non-value-adding product width diversification can hurt a brand’s image. cinnamon bear edmond